What is a Data Warehouse for a Sales Manager? - 【2020】
what is a data warehouse for a sales manager?

What is a Data Warehouse for a Sales Manager?

In this small article we will see what is and what are the advantages of the implementation of the data warehouse for a sales manager in his daily performance. Let’s get to it!

Data warehouse and sales management

Data warehouses have different levels of use. Beyond a basic operational application or transactional execution, it is easy to guess that its greatest use for a sales manager will be related to obtaining analytical performance, just as it is for other executives and senior managers who require strategic information for decision making.

The aggregated data provided by the Data Warehouse is valuable business information, provided that an appropriate data model, designed to meet specific needs, has been generated. In this sense, for example, the sales manager can access:

Aggregated information from operational data to consult daily, weekly, monthly or annual historical sales totals.
Or access information in real time, using the analysis of large data provided by Big Data technology.
Although the structure of these data warehouses is relational, the implementation of Big Data technology to store and analyze unstructured data is perfectly compatible with them. In this sense, the products that are developed are flexible to adapt to what companies expect from a Data Warehouse.

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In this way, considering that a Data Warehouse is oriented to decision making and the great utility it can have for a sales manager, with the implementation of the appropriate technologies it can also be a key component when it comes to responding to large data.

The versatility of data warehouses

In addition to a tailor-made architecture between traditional technology and Big Data technology, according to the requirements of each case, we will make the most of data warehouses when making better decisions by accurately combining data model development and analysis tools.

Thanks to these different analyses carried out from the detailed data contained in the Data Warehouse, sales managers will be able to obtain valuable information showing business indicators useful for strategic decision making.

Any information that can be used to improve sales figures will be of interest to the sales manager. Thanks to the possibilities offered by new technologies for storing and analysing information, great opportunities are opened up to address comprehensive approaches that go beyond the sales sector.

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Different Layers in Data Warehouse Architecture

And, by the same token, interdepartmental work involves sales management as another piece of the puzzle when it comes to planning better management of the organization. The goal is to achieve a comparative advantage that translates into different benefits such as:

  • Cost savings.
  • Improvement in the corporate image.
  • Increase in sales.
  • The reports obtained from the data contained in the Data Warehouse provide the Sales Director with a global and integrated vision of consistent and reliable data, internal or external to the organization, with historical information or, in Big Data projects, also at high speed and in real time to be able to make quick decisions that improve business on a daily basis.